A few years back, a friend of mine opened a new recording studio. He had extremely nice gear, beautiful rooms, and most importantly, he was an amazing audio engineer. All of the best local bands flocked to book recording time with him, and he produced some of the best records his city had seen in years. Then, he went out of business.
His clients had been getting signed by record labels. His phone had been ringing off the hook. All the local newspapers had written articles about him. He was doing it! So what went wrong?
Keeping your studio booked is hard work, but with a few of these clever ideas, it can be a lot easier.
1. “Studio Concerts” on Facebook & Youtube LIVE.
Invite a few potential clients to perform for a small group of people at your studio. Set up mics and live stream video to Facebook Live or make a Youtube video. Every time someone shares the video, it’s free promotion for your studio. Some people have had a lot of success doing this as a regular event.
2. Studio listening parties.
When you finish a project with an artist or band, host a listening party for them and other local musicians and potential clients at your studio. Get some pizza and drinks and celebrate. Let people take turns sitting in the “sweet spot” in front of the monitors as everyone listens to the project for the first time. Think of it as a “Movie Premier” for your recording project. Just about every client that will hire you in the future will hire you because they like work you’ve done in the past, and this is a great opportunity to show off your work to potential clients.